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Home » Who are Robbie Friedman and Allison Zofan, Founders of Ootbox on Shark Tank?

Who are Robbie Friedman and Allison Zofan, Founders of Ootbox on Shark Tank?

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Shark Tank fans will meet Robbie Friedman and Allison Zofan, founders of Ootbox. They will pitch their new cutting edge solution to workspaces and storage. Learn more about the people behind ootBox, that will be featured on season 13 of Shark Tank.

Facts on Robbie Friedman

Robbie started his career as a Journalist at the National Post in Toronto Canada in 2003.  He changed paths and became a ski instructor for Aspen Skiing Company for one year.  

Then he began his work in law as a fello/law clerk in 2007 in Washington D.C.  He swiftly moved into a position at the University of Michigan Law School and Akin Gump Strauss Hauer and Feld LLP.

More recently he lists himself as a co-founder and CEO of Viewabill, described as “viewable eliminates tension in the attorney-client relationship by exposing billable activity to stakeholders in real-time.”

In July 2018 he founded ootBox alongside Allison Zofan.  They have been in business currently almost 4 years.

Robbie lists 12 jobs under his work experience on LinkedIn.

Robbie attended the University of Toronto and received his Bachelor’s of Arts in Journalism in English.  He then moved on to New York University School of Law and University of Michigan Law School.  

Allison Zofan Facts

Allison began her career as a pricing analyst for US Airways.  She held that position for a little over a year and a half.

Allison then moved on to CEB as an executive advisor.  Prior to launching ootBox, she was a senior executive advisor for Gartner for almost 9 years!

In November 2019, she joined Robbie in launching their workspace innovation company.

Allison attended Indiana University Bloomington and received her Bachelor’s of Science degree in Public Affairs Management.  She graduated in 2004.

The Duo

In case you were wondering, Allison and Robbie are NOT a married couple. They are actually next door neighbors!

Robbie Friedman asked Allison to join him in the development of ootBox due to her background in corporate real estate consulting.

Allison told Columbus Monthly, “I remember walking back to my house the first day Robbie mentioned ootBox. I got about halfway home before I turned around, went back to his house and spent the next two hours talking with Robbie about all the ideas I had of what ootBox could become.”

Tune into Shark Tank on Fridays at 8pm EST on ABC. Catch reruns during the weekday evenings on CNBC.

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